New Zealand’s consumer watchdog has published data showing that 80% of those surveyed had taken a supplement in the last year, but doubts over the regulatory regime and its future persist among industry and consumers.
Working within the health and nutrition industry, most of us are used to being inundated with offers of market reports, often touting exciting category growth potential with high price tags associated to full reports.
Probiotics that make immune health claims are garnering consumers’ interest globally, but huge growth was seen in China, with the number of online reviews for such products shooting up by nearly 1,300% in the past two years.
